Lina Keßler

Lina Keßler is a lawyer, legal designer and founder of Legal Design Ventures in Berlin. She advises law firms and legal departments seeking to redesign their legal work in the age of AI. Her approach: she shapes the interplay of people, AI and existing systems so that solutions are actually used in everyday practice and deliver impact.

Client centricity is the starting point of her work: it begins with the question of what clients and business functions need from legal work. From there, she works with her clients to build the foundation on which AI becomes effective: she identifies and defines use cases, designs processes and workflows, sets up governance and develops playbooks that allow people and AI to work together reliably. She also develops legal products and services with a clear value proposition and designs contracts, policies and self-services so that they are understood and used. In her training sessions, lawyers learn to consistently design their work from the perspective of their clients.

Since 2018, she has been helping to shape Legal Design and Legal Innovation in German-speaking countries. As co-founder of This is Legal Design, she has helped establish the Legal Design approach in Europe. Since March 2025, she has served as Co-CEO on the board of Liquid Legal Institute e.V., where she also co-heads the Legal Foresight Office. She is also an advisory board member of the Vienna Legal Innovation conference, a member of the Executive Board of legalXchange and of the editorial advisory board of the LTZ (Nomos), as well as an advisor to recode.law.

She is co-editor of the anthology “Liquid Legal: Legal Foresight & Transformation Architecture” (Springer, forthcoming) and a contributing author to “KI in Rechts- und Compliance-Abteilungen” (Nomos, forthcoming). Further publications can be found at legaldesignventures.com.

Her background combines law, design and product development: she studied law at the University of Potsdam, completed her legal traineeship (Referendariat) at the Kammergericht Berlin and undertook design thinking training at the Hasso Plattner Institute. She worked as a design thinker at SAP AppHaus and as a Customer Success Manager for the legal tech company LAWLIFT, and is a certified Scrum Master and Product Owner.